A staggering sum of $20-million will spent to market Jesus worldwide at the event on February 12. How will non-religious football fans react to the ‘He Gets Us‘ campaign?
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MY guess is that they will yawn, dismiss it as a monumental waste of money and simply get on with their lives. One thing is certain: they won’t be screaming their tits off in way Christian wingnuts did when “satanism” came to the Grammys earlier this month.
For example, god-besotted Republican Senator Ted Cruz, above—”a slug of a human being“— tweeted “This … is … evil” after two performers—Sam Smith and Kim Petras— sang their hit single “Unholy.”
The pair, according to Billboard took home the Grammy award for best pop duo/group performance, and Smith gave Petras the stage to celebrate being the first transgender woman to win in the category.
Evil? Nah. David Harris, magister for the Church of Satan, told TMZ that Sam and Kim’s performance was “alright” and “nothing particularly special.”
If their performance was intended to win over souls for Satan it dismally failed. The same fate, I predict, awaits the “He Gets Us” campaign, which has been favourably compared to flogging shaving gear and tobacco by a Christian aptly named Putz.
Image via YouTube
Paul Putz, above, is assistant director of Baylor University’s Faith & Sports Institute, and in this report said Don McClanen, founder of the FCA, put it best:
If athletes can endorse shaving cream, razor blades and cigarettes, surely they can endorse the Lord, too.
The obvious difference, of course, is that people actually need most of the products advertisers spend millions on promoting their wares at the Super Bowl.
Nobody needs Jesus.
Jason Vanderground, the campaign’s spokesperson said of the NFL ads:
We’re trying to get the message across to people who are spiritually open, but skeptical.
The $20-million that will be blown on the Super Bowl ads is mere fraction of what will eventually be lavished on this criminally wasteful nonsense.
As I reported a while back $1-billion is destined to be spent over a three-year period on convincing people that Jesus was a regular geezer who knew how to let his hair down.
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